We hope that this will lead to early detection which is important in the management and treatment of cancer and also prevention by making necessary changes in lifestyle.

The aim of the campaign is to create cancer awareness amongst the population of India. It is important to dispel the myths that people wrongly believe, inform them about the signs and symptoms, and importance of screening for early detection. It is also vital to follow a healthy lifestyle, and sharing of survivor stories gives a message of hope and confidence.